The shift of power has transitioned from CPG and Retail to the Shopper. Shoppers are more unique, segmented, mobile and engaged in the purchase decision than ever before.
Shopper marketing is no longer just about freestanding inserts, end caps and point-of-purchase displays. It has expanded to include mobile, digital CRM, social coupons, digital wallets and analytics. Today’s shopper is an omni-channel creature, seeing little difference between shopping online, in-store or via mobile.
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Everybody remembers their first portfolio. At the time, you think it’s chock full of groundbreaking work, but in retrospect it was really just a hot mess. Last Friday, Queue was lucky enough to help combat this trend of terribleness at Columbia College.
Senior Art Director Dave Carlson and Senior Copywriter Mike Baroni were invited to judge the final presentations of students in Columbia College’s Advertising Art Direction class. Students were tasked with choosing a random product out of a bag, then writing, art directing and presenting a full-blown campaign that included print, digital and promotional elements.
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Utopia Inc. celebrated the launch of Utopia Labs with ribbon cutting ceremony and a preview of the first ever data demonstration center in the SAP® ecosystem showcasing a variety of data solution simulations.
Utopia Labs features an SAP landscape running fully in the Cloud and includes ECC 6, SAP Business Objects™ Data Services software, Information Steward, BW/BI, HANA, Mobile applications, ILM, Enterprise Portal, MDM/MDG, Sybase® Unified Platform. It provides demonstrations of “creation to archival” processes and data governance.
Working within Utopia’s cross-functional team, Queue helped develop Utopia Labs branding, conceptual layout, interior merchandising systems and communication platforms.
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For a brief shiny moment, Steve Jobs showed the world that America was a magical place of infinite commerce & technological possibility. He did so with verve, style and an unprecedented focus on simplicity. His legacy is the challenge to dream a little bigger, to execute that dream with excellence and not let the world become ordinary and grey without him.
- We are inspired by his legacy.
Ross D. Vangalis, President
The MarCom Awards is an international competition for MarComm agencies involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Queue was awarded the 2010 Platinum award for our National Beef Wet Blue Leathers Ad Campaign. Learn more about it here.
Founded by MarComm professionals over a decade ago, The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. This year, Queue snatched up two of these coveted beauties.
We won the 2011 Award of Excellence in Packaging for our makeover of the Palermos Frozen Pizza brand. We also picked up the Award of Excellence in Interactive Design for our refresh of the Mazola website.