Everybody remembers their first portfolio. At the time, you think it’s chock full of groundbreaking work, but in retrospect it was really just a hot mess. Last Friday, Queue was lucky enough to help combat this trend of terribleness at Columbia College.
Senior Art Director Dave Carlson and Senior Copywriter Mike Baroni were invited to judge the final presentations of students in Columbia College’s Advertising Art Direction class. Students were tasked with choosing a random product out of a bag, then writing, art directing and presenting a full-blown campaign that included print, digital and promotional elements.
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Utopia Inc. celebrated the launch of Utopia Labs with ribbon cutting ceremony and a preview of the first ever data demonstration center in the SAP® ecosystem showcasing a variety of data solution simulations.
Utopia Labs features an SAP landscape running fully in the Cloud and includes ECC 6, SAP Business Objects™ Data Services software, Information Steward, BW/BI, HANA, Mobile applications, ILM, Enterprise Portal, MDM/MDG, Sybase® Unified Platform. It provides demonstrations of “creation to archival” processes and data governance.
Working within Utopia’s cross-functional team, Queue helped develop Utopia Labs branding, conceptual layout, interior merchandising systems and communication platforms.
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For a brief shiny moment, Steve Jobs showed the world that America was a magical place of infinite commerce & technological possibility. He did so with verve, style and an unprecedented focus on simplicity. His legacy is the challenge to dream a little bigger, to execute that dream with excellence and not let the world become ordinary and grey without him.
- We are inspired by his legacy.
Ross D. Vangalis, President
The MarCom Awards is an international competition for MarComm agencies involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Queue was awarded the 2010 Platinum award for our National Beef Wet Blue Leathers Ad Campaign. Learn more about it here.
Founded by MarComm professionals over a decade ago, The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. This year, Queue snatched up two of these coveted beauties.
We won the 2011 Award of Excellence in Packaging for our makeover of the Palermos Frozen Pizza brand. We also picked up the Award of Excellence in Interactive Design for our refresh of the Mazola website.
They said the automobile was just a fad. ‘They’ were wrong.
They claimed personal computing was a novelty for the wealthy. ‘They’ were wrong.
Now, there are some that claim the iPad is just another trend, waiting to be passed by. Yet again, ‘they’ appear to be wrong. With industry insiders and tech prognosticators hailing all things iPad these days, it appears to be headed for uncharted territory – everywhere.
First things first. Apple is selling their iPad at an unprecedented pace. In total, Apple has now sold 14.8 million iPads since its launch last April, making it an unequivocal success.
What’s more impressive is the gravitational pull it’s having on young people. In November 2010, Nielsen reported that an iPad was at the top the Christmas list for kids ages 6 to 12.
How is this possible? Apple is creating new and future users within the classroom. By embracing education at all levels, Apple has found a way to sell thousands of iPads, while growing their user base, without a substantial advertising budget.
Apple has been developing a school market for the iPad by working with textbook publishers on instructional programs and sponsoring iPad workshops for administrators and teachers. With the ability to download up to 600 textbooks on one 16GB iPad, Apple is cutting down on the costs of textbooks, both to schools and to students.
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