For a brief shiny moment, Steve Jobs showed the world that America was a magical place of infinite commerce & technological possibility. He did so with verve, style and an unprecedented focus on simplicity. His legacy is the challenge to dream a little bigger, to execute that dream with excellence and not let the world become ordinary and grey without him.
- We are inspired by his legacy.
Ross D. Vangalis, President
The MarCom Awards is an international competition for MarComm agencies involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Queue was awarded the 2010 Platinum award for our National Beef Wet Blue Leathers Ad Campaign. Learn more about it here.
Queue is excited to announce that Chris McNally has joined our team as Vice President of Business Development!
Chris’ expertise includes over 15 years in consultative sales and marketing for a wide breadth of industries, including financial services, CPG, adult beverage, hospitality, automotive, home improvement, sport and best-in-class b2b programming. His primary focus at Queue will be developing new business, along with client-solutions that will ensure a positive ROI.
“I look forward to delivering a wider breadth of services and talent to my current relationships,” said Chris. “I’m excited to share my unique market knowledge with the Queue Crew; delivering better results for clients like National Beef, ACH Foods, TCBY and Barilla!”
Clients Chris has partnered with include MetLife, Kraft, Gallo Wine, Discover Card/DFS, Ace Hardware, Schutt Sports, Dearborn National and Scotts Lawn Care.
Chris loves getting in queue for anything at Manny’s Deli in Chicago.
According to recent Census data, the purchasing power of Hispanics will surpass $1.4 trillion by 2013. Furthermore, according to Mintel, Hispanics spend a greater share of their total house income on the food and beverage category – 16% vs. 13.4% for non-Hispanics.
Did you know:
Founded by MarComm professionals over a decade ago, The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. This year, Queue snatched up two of these coveted beauties.
We won the 2011 Award of Excellence in Packaging for our makeover of the Palermos Frozen Pizza brand. We also picked up the Award of Excellence in Interactive Design for our refresh of the Mazola website.
Fiat Spain has launched a new app called Fiat Street Evo. It recognizes traffic signs and transforms them into features of the new Punto Evo, a car that’s targeted to a younger, more tech-savvy crowd. The app recognizes traffic signs as if they were QR codes, associating each sign with a feature directly related to that sign. For example, a STOP sign will tell the user all about the new breaking system, a CURVE AHEAD sign will tell the user that the car has an intelligent lighting system that guides you in curves. The list goes on with every feature of the car. Pretty cool stuff, and incredibly successful, as you’ll see at the end of this clip.
Finally! After weeks of anxiously awaiting the arrival of Queue Brewmaster Kevin Brotz’s glorious Queue Brew, we were able to sample the glorious, golden goods. But first, we needed to create the label. Dave Carlson, Art Director extraordinaire, designed a label inspired by the Queue Crew, with images of our team interlaced with our brand standards, and Kevin’s brewing company, Square One Brewhaus.
Next, they slapped on the labels and popped open the bottles to sample the brew. It was clean and bright, with a hint of orange that made it perfect for summertime sipping. Good beer and good times. That’s Queue for you. Check out more in this video.
Queue Brewmaster extraordinaire Kevin Brotz, along with his nimble ‘assistant’ Dave Carlson, have bottled the inaugural Queue Brew in honor of Chicago’s Craft Beer Week! They brewed up the first batch in mid-May, and bottled last week, so the delectable concoction should be ready for a sipping session in a couple of weeks. They took the time to document the tedious bottling process in the latest of Queue’s videos. http://on.fb.me/lduaGr
Cheers!
Inspired by Chicago’s Craft Beer Week, Queue’s Brewmaster (and web designer) Kevin Brotz decided to mix up a special batch of Queue Brew this month. His unique recipe utilizes some of Chicago’s finest filtered tap water, and will produce an ale version of the classic American lager style.
Clean, light with faint malt notes and a hint of orange, Kevin’s Queue Brew is sure to put a smile on the face of everyone at Queue come bottling time (that’s in two weeks). We’ll keep you posted.
Check out our Facebook page to see the unique brewing process Kevin has implemented at the Square One Brewhaus (aka, his apartment). To get a sample, sign up for our newsletter!
In the last few years, the US has experienced a boom in both social media and craft brewing. Companies can now connect directly to their fan base and potential consumers more than ever, allowing craft brewers to spread their word in ways that weren’t possible just five years ago.
Most craft brewers have a miniscule marketing budget, and who needs it? With social media, they can connect with consumers for next-to-nothing. It’s easy to get your name out there with social media, generating word-of-mouth buzz at rates never seen before. All you need to do is be interactive with your fans. People are hungry for information about any kind of craft beer. If breweries aren’t paying attention, they’ll lose share.
Let’s take a look at a few craft brewers to see how they’re using social media to get the word out.
