World Dairy Innovation Award Winner, Queue Marketing Communications Brings New “Energy” to Marketing in the Functional Products Category



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The Awards Brings New “Energy” to Functional Beverage Category



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This video provides a brief overview of the marketing launch Queue created for the Dairy Farmers Of America’s New brand Live Real Farms and the introduction of their amazing new functional beverage.

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Queue took home Gold for our omni-channel launch of Dannon’s Yopa! Greek Yogurt at the Brand Activation Association’s (BAA) REGGIE Awards in Chicago, IL.

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The launch of our expanded in-house content studio – the first of it’s kind in Chicago – marks an innovation in the creation and automation of content marketing. To bring on-demand content generation to our clients, the new studio delivers a comprehensive suite of in-house creative services, including photography, video and CGI digital imaging, and features new imaging technology, an expanded prep kitchen, and an on-site photography staff.

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Queue Shopper Marketing 2.0

The shift of power has transitioned from CPG and Retail to the Shopper. Shoppers are more unique, segmented, mobile and engaged in the purchase decision than ever before.

Shopper marketing is no longer just about freestanding inserts, end caps and point-of-purchase displays. It has expanded to include mobile, digital CRM, social coupons, digital wallets and analytics. Today’s shopper is an omni-channel creature, seeing little difference between shopping online, in-store or via mobile.

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Queue Makes the Grade at Columbia College

Everybody remembers their first portfolio. At the time, you think it’s chock full of groundbreaking work, but in retrospect it was really just a hot mess. Last Friday, Queue was lucky enough to help combat this trend of terribleness at Columbia College.

Senior Art Director Dave Carlson and Senior Copywriter Mike Baroni were invited to judge the final presentations of students in Columbia College’s Advertising Art Direction class. Students were tasked with choosing a random product out of a bag, then writing, art directing and presenting a full-blown campaign that included print, digital and promotional elements.

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Utopia LabsUtopia Inc. celebrated the launch of Utopia Labs with ribbon cutting ceremony and a preview of the first ever data demonstration center in the SAP® ecosystem showcasing a variety of data solution simulations.

Utopia Labs features an SAP landscape running fully in the Cloud and includes ECC 6, SAP Business Objects™ Data Services software, Information Steward, BW/BI, HANA, Mobile applications, ILM, Enterprise Portal, MDM/MDG, Sybase® Unified Platform. It provides demonstrations of “creation to archival” processes and data governance.

Working within Utopia’s cross-functional team, Queue helped develop Utopia Labs branding, conceptual layout, interior merchandising systems and communication platforms.
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For a brief shiny moment, Steve Jobs showed the world that America was a magical place of infinite commerce & technological possibility. He did so with verve, style and an unprecedented focus on simplicity. His legacy is the challenge to dream a little bigger, to execute that dream with excellence and not let the world become ordinary and grey without him.
– We are inspired by his legacy.

Ross D. Vangalis, President

The MarCom Awards is an international competition for MarComm agencies involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Queue was awarded the 2010 Platinum award for our National Beef Wet Blue Leathers Ad Campaign. Learn more about it here.


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