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World Dairy Innovation Award Winner, Queue Marketing Communications Brings New “Energy” to Marketing in the Functional Products Category

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The Awards Brings New “Energy” to Functional Beverage Category

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Utopia LabsUtopia Inc. celebrated the launch of Utopia Labs with ribbon cutting ceremony and a preview of the first ever data demonstration center in the SAP® ecosystem showcasing a variety of data solution simulations.

Utopia Labs features an SAP landscape running fully in the Cloud and includes ECC 6, SAP Business Objects™ Data Services software, Information Steward, BW/BI, HANA, Mobile applications, ILM, Enterprise Portal, MDM/MDG, Sybase® Unified Platform. It provides demonstrations of “creation to archival” processes and data governance.

Working within Utopia’s cross-functional team, Queue helped develop Utopia Labs branding, conceptual layout, interior merchandising systems and communication platforms.
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Founded by MarComm professionals over a decade ago, The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. This year, Queue snatched up two of these coveted beauties.

We won the 2011 Award of Excellence in Packaging for our makeover of the Palermos Frozen Pizza brand. We also picked up the Award of Excellence in Interactive Design for our refresh of the Mazola website.

 

In the last few years, the US has experienced a boom in both social media and craft brewing. Companies can now connect directly to their fan base and potential consumers more than ever, allowing craft brewers to spread their word in ways that weren’t possible just five years ago.

Most craft brewers have a miniscule marketing budget, and who needs it? With social media, they can connect with consumers for next-to-nothing. It’s easy to get your name out there with social media, generating word-of-mouth buzz at rates never seen before. All you need to do is be interactive with your fans. People are hungry for information about any kind of craft beer. If breweries aren’t paying attention, they’ll lose share.

Let’s take a look at a few craft brewers to see how they’re using social media to get the word out.

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As President of Queue, I am thrilled to announce the launch of our new site,
in-queue.com. It signifies our investment in changes to our methodology, leadership, service and growth over the past 3 years. We encourage you to visit the site, and hope that you see the changes we’ve addressed to meet the new demands of marketers this year, and beyond.

 

With Change Comes New Challenges.

In serving Fortune 500 and Mid-Cap clients for over a decade, we’ve seen sweeping changes in consumer markets, a new focus on retail channels and the development of new media technologies. These transformations have caused new challenges such as:

  • Finding new growth strategies within emerging markets.
  • Creating successful brand launches or brand refreshes within heavily segmented or declining categories.
  • Redefining the path to purchase in order to engage the right target, at the right time and the right place.
  • Optimizing new media and traditional marketing tactics seamlessly to grow audience share.

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On June 24th of 2010, National Beef® was awarded the American Marketing Association’s 2010 BrandSmart Award of Distinction in business-to-business marketing for the National Beef Certified Blue Leather, B2B, integrated marketing campaign. The team received accolades for their integrated marketing strategy, targeted program and creative excellence.

Ross D. Vangalis, President of Queue Marketing Communications Group, Inc. stated, “National Beef has sustained an enduring leadership position in the fresh beef industry. The AMA’s recognition of the Certified Blue Leather Campaign signifies their successful vertical business growth and entry into the raw leathers marketplace. It’s an outstanding achievement for our client and we were proud to be a part of it.”

Mr. Vangalis shared aspects of the campaign that were an integral part of its success,“The insights we gained as a team, were a vital component to this successful campaign. Through category, target and competitive assessments of the blue leathers industry, and interviews with thought leaders, we saw the opportunity to establish National Beef as an emerging leader within the international blue leathers marketplace. Our focus was to build a strong competitive positioning that differentiated National Beef blue leather offerings, and created a truly unique selling proposition for the buyers.”

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Brand Mascots can help to differentiate brands in mature markets, under intense competitive pressures, in categories where it is difficult to tell your product or service from another. It can be the most successful way to be unique in instances where it is challenging to differentiate with features, benefits, service or price.

 

Here, we’ve compiled a list what we feel are the ten most iconic brand mascots ever.

  1. Mickey Mouse debuted in the 1928 cartoon Steamboat Willie.
  2. Only 9 actors have portrayed Ronald McDonald, featured in commercials since 1946.
  3. A 14-year-old schoolboy won a prize for creating Mr. Peanut in a contest held by Planters Peanuts back in 1916.
  4. Tony The Tiger debuted with a co-mascot Katy the Kangaroo. Katy was out of a job after consumers voted for Tony as their favorite.
  5. Created by the Michelin brothers and a poster artist (Marius Rossillon) in 1898, The Michelin Man has been one of the world’s most recognizable mascots for over a century.
  6. Although we may know him as The Pillsbury Doughboy he was originally introduced as Poppin’ Fresh in 1965.
  7. Ernie Keebler’s hollow tree bakery is located in a place named Sylvan Glen.
  8. Mr. Clean is also known as Veritably Clean. He’s been tough on grime since 1958.
  9. The Jolly Green Giant was launched in 1925 to help introduce the company’s unusually large peas.
  10. Geoffrey Giraffe did not have a name when he was introduced in 1960.  Instead, a contest was held to name him.

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