Category > Culture Queue

Queue Makes the Grade at Columbia College

Everybody remembers their first portfolio. At the time, you think it’s chock full of groundbreaking work, but in retrospect it was really just a hot mess. Last Friday, Queue was lucky enough to help combat this trend of terribleness at Columbia College.

Senior Art Director Dave Carlson and Senior Copywriter Mike Baroni were invited to judge the final presentations of students in Columbia College’s Advertising Art Direction class. Students were tasked with choosing a random product out of a bag, then writing, art directing and presenting a full-blown campaign that included print, digital and promotional elements.

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According to recent Census data, the purchasing power of Hispanics will surpass $1.4 trillion by 2013. Furthermore, according to Mintel, Hispanics spend a greater share of their total house income on the food and beverage category – 16% vs. 13.4% for non-Hispanics.

Did you know:

  • Latino Facebook users grew 167% from April 2010-April 2011. General market grew only 21% *
  • 54% of Latinos regularly use Facebook (vs. 43% General Market) ++
  • 63% of Latin women who regularly access social networks do so in order to look for recommendations on products and services before making their purchase decision
    • Of those women, a staggering 70% say there is a higher chance of purchasing a product when it is recommended +++
    • 87% of Latina women access Facebook on a weekly basis. Of those, nearly 25% have made a purchase based on comments or recommendations +++
    • 50.6% of Latino Facebook users prefer English
    • 12% of Hispanic adults access social networks from their mobile phones+
    • 59% of US Latinas trust brand/product comments on social networks more than traditional ads (Sophia Mind Survey, 2010)

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They said the automobile was just a fad. ‘They’ were wrong.

They claimed personal computing was a novelty for the wealthy. ‘They’ were wrong.


Now, there are some that claim the iPad is just another trend, waiting to be passed by. Yet again, ‘they’ appear to be wrong. With industry insiders and tech prognosticators hailing all things iPad these days, it appears to be headed for uncharted territory – everywhere.


First things first. Apple is selling their iPad at an unprecedented pace. In total, Apple has now sold 14.8 million iPads since its launch last April, making it an unequivocal success.


What’s more impressive is the gravitational pull it’s having on young people. In November 2010, Nielsen reported that an iPad was at the top the Christmas list for kids ages 6 to 12.


How is this possible? Apple is creating new and future users within the classroom. By embracing education at all levels, Apple has found a way to sell thousands of iPads, while growing their user base, without a substantial advertising budget.


Apple has been developing a school market for the iPad by working with textbook publishers on instructional programs and sponsoring iPad workshops for administrators and teachers. With the ability to download up to 600 textbooks on one 16GB iPad, Apple is cutting down on the costs of textbooks, both to schools and to students.

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Brand Mascots can help to differentiate brands in mature markets, under intense competitive pressures, in categories where it is difficult to tell your product or service from another. It can be the most successful way to be unique in instances where it is challenging to differentiate with features, benefits, service or price.


Here, we’ve compiled a list what we feel are the ten most iconic brand mascots ever.

  1. Mickey Mouse debuted in the 1928 cartoon Steamboat Willie.
  2. Only 9 actors have portrayed Ronald McDonald, featured in commercials since 1946.
  3. A 14-year-old schoolboy won a prize for creating Mr. Peanut in a contest held by Planters Peanuts back in 1916.
  4. Tony The Tiger debuted with a co-mascot Katy the Kangaroo. Katy was out of a job after consumers voted for Tony as their favorite.
  5. Created by the Michelin brothers and a poster artist (Marius Rossillon) in 1898, The Michelin Man has been one of the world’s most recognizable mascots for over a century.
  6. Although we may know him as The Pillsbury Doughboy he was originally introduced as Poppin’ Fresh in 1965.
  7. Ernie Keebler’s hollow tree bakery is located in a place named Sylvan Glen.
  8. Mr. Clean is also known as Veritably Clean. He’s been tough on grime since 1958.
  9. The Jolly Green Giant was launched in 1925 to help introduce the company’s unusually large peas.
  10. Geoffrey Giraffe did not have a name when he was introduced in 1960.  Instead, a contest was held to name him.

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