Category > Digital


 

 

 

This video provides a brief overview of the marketing launch Queue created for the Dairy Farmers Of America’s New brand Live Real Farms and the introduction of their amazing new functional beverage.

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Queue took home Gold for our omni-channel launch of Dannon’s Yopa! Greek Yogurt at the Brand Activation Association’s (BAA) REGGIE Awards in Chicago, IL.

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Founded by MarComm professionals over a decade ago, The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. This year, Queue snatched up two of these coveted beauties.

We won the 2011 Award of Excellence in Packaging for our makeover of the Palermos Frozen Pizza brand. We also picked up the Award of Excellence in Interactive Design for our refresh of the Mazola website.

 

Fiat Spain has launched a new app called Fiat Street Evo. It recognizes traffic signs and transforms them into features of the new Punto Evo, a car that’s targeted to a younger, more tech-savvy crowd. The app recognizes traffic signs as if they were QR codes, associating each sign with a feature directly related to that sign. For example, a STOP sign will tell the user all about the new breaking system, a CURVE AHEAD sign will tell the user that the car has an intelligent lighting system that guides you in curves. The list goes on with every feature of the car. Pretty cool stuff, and incredibly successful, as you’ll see at the end of this clip.

http://youtu.be/zomopCe-DGA

 

In the last few years, the US has experienced a boom in both social media and craft brewing. Companies can now connect directly to their fan base and potential consumers more than ever, allowing craft brewers to spread their word in ways that weren’t possible just five years ago.

Most craft brewers have a miniscule marketing budget, and who needs it? With social media, they can connect with consumers for next-to-nothing. It’s easy to get your name out there with social media, generating word-of-mouth buzz at rates never seen before. All you need to do is be interactive with your fans. People are hungry for information about any kind of craft beer. If breweries aren’t paying attention, they’ll lose share.

Let’s take a look at a few craft brewers to see how they’re using social media to get the word out.

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Much has been made of the new generations that are experiencing the world through new, more sensory-driven engagement via the Web, the Wii and 3D Movies, among others. Concerned that they were losing out on newer, younger audiences, a museum in Kraków, Poland decided to do something about it.

The Sukiennice Museum of 19th Century Polish Art chose to re-invent their image by taking growing trends in technology and incorporating them into a new exhibit of older works. They created audio and video recreations of the stories behind some of their most important paintings, including Augmented Reality – where visitors could view the video and painting at the same time through a smartphone app.
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As President of Queue, I am thrilled to announce the launch of our new site,
in-queue.com. It signifies our investment in changes to our methodology, leadership, service and growth over the past 3 years. We encourage you to visit the site, and hope that you see the changes we’ve addressed to meet the new demands of marketers this year, and beyond.

 

With Change Comes New Challenges.

In serving Fortune 500 and Mid-Cap clients for over a decade, we’ve seen sweeping changes in consumer markets, a new focus on retail channels and the development of new media technologies. These transformations have caused new challenges such as:

  • Finding new growth strategies within emerging markets.
  • Creating successful brand launches or brand refreshes within heavily segmented or declining categories.
  • Redefining the path to purchase in order to engage the right target, at the right time and the right place.
  • Optimizing new media and traditional marketing tactics seamlessly to grow audience share.

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Brand Mascots can help to differentiate brands in mature markets, under intense competitive pressures, in categories where it is difficult to tell your product or service from another. It can be the most successful way to be unique in instances where it is challenging to differentiate with features, benefits, service or price.

 

Here, we’ve compiled a list what we feel are the ten most iconic brand mascots ever.

  1. Mickey Mouse debuted in the 1928 cartoon Steamboat Willie.
  2. Only 9 actors have portrayed Ronald McDonald, featured in commercials since 1946.
  3. A 14-year-old schoolboy won a prize for creating Mr. Peanut in a contest held by Planters Peanuts back in 1916.
  4. Tony The Tiger debuted with a co-mascot Katy the Kangaroo. Katy was out of a job after consumers voted for Tony as their favorite.
  5. Created by the Michelin brothers and a poster artist (Marius Rossillon) in 1898, The Michelin Man has been one of the world’s most recognizable mascots for over a century.
  6. Although we may know him as The Pillsbury Doughboy he was originally introduced as Poppin’ Fresh in 1965.
  7. Ernie Keebler’s hollow tree bakery is located in a place named Sylvan Glen.
  8. Mr. Clean is also known as Veritably Clean. He’s been tough on grime since 1958.
  9. The Jolly Green Giant was launched in 1925 to help introduce the company’s unusually large peas.
  10. Geoffrey Giraffe did not have a name when he was introduced in 1960.  Instead, a contest was held to name him.

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