Category > Integrated


 

 

 

 

World Dairy Innovation Award Winner, Queue Marketing Communications Brings New “Energy” to Marketing in the Functional Products Category

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The Awards Brings New “Energy” to Functional Beverage Category

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This video provides a brief overview of the marketing launch Queue created for the Dairy Farmers Of America’s New brand Live Real Farms and the introduction of their amazing new functional beverage.

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Queue took home Gold for our omni-channel launch of Dannon’s Yopa! Greek Yogurt at the Brand Activation Association’s (BAA) REGGIE Awards in Chicago, IL.

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The launch of our expanded in-house content studio – the first of it’s kind in Chicago – marks an innovation in the creation and automation of content marketing. To bring on-demand content generation to our clients, the new studio delivers a comprehensive suite of in-house creative services, including photography, video and CGI digital imaging, and features new imaging technology, an expanded prep kitchen, and an on-site photography staff.

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Queue Shopper Marketing 2.0

The shift of power has transitioned from CPG and Retail to the Shopper. Shoppers are more unique, segmented, mobile and engaged in the purchase decision than ever before.

Shopper marketing is no longer just about freestanding inserts, end caps and point-of-purchase displays. It has expanded to include mobile, digital CRM, social coupons, digital wallets and analytics. Today’s shopper is an omni-channel creature, seeing little difference between shopping online, in-store or via mobile.

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The MarCom Awards is an international competition for MarComm agencies involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Queue was awarded the 2010 Platinum award for our National Beef Wet Blue Leathers Ad Campaign. Learn more about it here.

 

Much has been made of the new generations that are experiencing the world through new, more sensory-driven engagement via the Web, the Wii and 3D Movies, among others. Concerned that they were losing out on newer, younger audiences, a museum in Kraków, Poland decided to do something about it.

The Sukiennice Museum of 19th Century Polish Art chose to re-invent their image by taking growing trends in technology and incorporating them into a new exhibit of older works. They created audio and video recreations of the stories behind some of their most important paintings, including Augmented Reality – where visitors could view the video and painting at the same time through a smartphone app.
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As President of Queue, I am thrilled to announce the launch of our new site,
in-queue.com. It signifies our investment in changes to our methodology, leadership, service and growth over the past 3 years. We encourage you to visit the site, and hope that you see the changes we’ve addressed to meet the new demands of marketers this year, and beyond.

 

With Change Comes New Challenges.

In serving Fortune 500 and Mid-Cap clients for over a decade, we’ve seen sweeping changes in consumer markets, a new focus on retail channels and the development of new media technologies. These transformations have caused new challenges such as:

  • Finding new growth strategies within emerging markets.
  • Creating successful brand launches or brand refreshes within heavily segmented or declining categories.
  • Redefining the path to purchase in order to engage the right target, at the right time and the right place.
  • Optimizing new media and traditional marketing tactics seamlessly to grow audience share.

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On June 24th of 2010, National Beef® was awarded the American Marketing Association’s 2010 BrandSmart Award of Distinction in business-to-business marketing for the National Beef Certified Blue Leather, B2B, integrated marketing campaign. The team received accolades for their integrated marketing strategy, targeted program and creative excellence.

Ross D. Vangalis, President of Queue Marketing Communications Group, Inc. stated, “National Beef has sustained an enduring leadership position in the fresh beef industry. The AMA’s recognition of the Certified Blue Leather Campaign signifies their successful vertical business growth and entry into the raw leathers marketplace. It’s an outstanding achievement for our client and we were proud to be a part of it.”

Mr. Vangalis shared aspects of the campaign that were an integral part of its success,“The insights we gained as a team, were a vital component to this successful campaign. Through category, target and competitive assessments of the blue leathers industry, and interviews with thought leaders, we saw the opportunity to establish National Beef as an emerging leader within the international blue leathers marketplace. Our focus was to build a strong competitive positioning that differentiated National Beef blue leather offerings, and created a truly unique selling proposition for the buyers.”

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