Category > Promotions


 

 

 

This video provides a brief overview of the marketing launch Queue created for the Dairy Farmers Of America’s New brand Live Real Farms and the introduction of their amazing new functional beverage.

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Queue took home Gold for our omni-channel launch of Dannon’s Yopa! Greek Yogurt at the Brand Activation Association’s (BAA) REGGIE Awards in Chicago, IL.

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Queue Shopper Marketing 2.0

The shift of power has transitioned from CPG and Retail to the Shopper. Shoppers are more unique, segmented, mobile and engaged in the purchase decision than ever before.

Shopper marketing is no longer just about freestanding inserts, end caps and point-of-purchase displays. It has expanded to include mobile, digital CRM, social coupons, digital wallets and analytics. Today’s shopper is an omni-channel creature, seeing little difference between shopping online, in-store or via mobile.

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Fiat Spain has launched a new app called Fiat Street Evo. It recognizes traffic signs and transforms them into features of the new Punto Evo, a car that’s targeted to a younger, more tech-savvy crowd. The app recognizes traffic signs as if they were QR codes, associating each sign with a feature directly related to that sign. For example, a STOP sign will tell the user all about the new breaking system, a CURVE AHEAD sign will tell the user that the car has an intelligent lighting system that guides you in curves. The list goes on with every feature of the car. Pretty cool stuff, and incredibly successful, as you’ll see at the end of this clip.

http://youtu.be/zomopCe-DGA

 

As President of Queue, I am thrilled to announce the launch of our new site,
in-queue.com. It signifies our investment in changes to our methodology, leadership, service and growth over the past 3 years. We encourage you to visit the site, and hope that you see the changes we’ve addressed to meet the new demands of marketers this year, and beyond.

 

With Change Comes New Challenges.

In serving Fortune 500 and Mid-Cap clients for over a decade, we’ve seen sweeping changes in consumer markets, a new focus on retail channels and the development of new media technologies. These transformations have caused new challenges such as:

  • Finding new growth strategies within emerging markets.
  • Creating successful brand launches or brand refreshes within heavily segmented or declining categories.
  • Redefining the path to purchase in order to engage the right target, at the right time and the right place.
  • Optimizing new media and traditional marketing tactics seamlessly to grow audience share.

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