The Awards Brings New “Energy” to Functional Beverage Category
CHICAGO, IL: Queue Marketing Communications Group accepted the award for “Best Functional Dairy Product” on June 28th, 2016 in London, based on their marketing initiatives for the Live Real Farms™ Energy Drink, a new product launched by the Dairy Farmers of America (DFA).
Upon receiving the award, Ross Vangalis, President of Queue acknowledged DFA “for their leadership, passion, and creativity” and congratulated them on “gaining global recognition for such an innovative brand that offers a wholesome dairy alternative versus caffeinated drinks.”
Award host, FoodBev Media Director, Bill Bruce stated, “The pace of change and real innovation demonstrated in the wide variety of entries is evidence the industry continues to deliver for the consumer. The awards highlight the best of the best.”
Industry reports state that in 2015 the functional beverages category in the United States reached a staggering $18.6 billion in sales. (Source: Statista, 2016)
Queue is a full-service agency with over 10 years of expertise in integrated marketing services in the functional food and beverage category, focusing on transforming emerging category trends into scalable brand growth.
DFA is a leading national dairy marketing cooperative, serving over 14,000 farmer owners in 48 states. One of the country’s most diversified manufacturers of dairy products, food components and ingredients.