Queue took home Gold for our omni-channel launch of Dannon’s Yopa! Greek Yogurt at the Brand Activation Association’s (BAA) REGGIE Awards in Chicago, IL.
Our “Yopa! Greek Yogurt – Like It and Win Sweepstakes” was an integrated 6-week event that helped launch the new Dannon brand. We enlisted gold medalist Gabby Douglas to ask America to take the Yopa! Taste Challenge and like it on Facebook for a chance to win. The sweepstakes participants, however, weren’t the only winners in this campaign – the resulting 80% increase in volume was just the beginning of a winning campaign for Yopa!.
By bridging the gap between brand awareness and brand activation, the integrated launch generated extraordinary results. Our unique QS2.0 platform allowed the brand to dynamically publish, post, monitor and interact with event content in real-time. This not only increased performance, but also allowed us to review analytics for optimization.
If your brand is struggling to break through, contact us to learn how our capabilities in omni-channel integration, marketing automation, and cross channel analytics can help you, too. We’ll be happy to schedule a Case Study presentation, QS2.0 consultation of services or assessment at our office, your office, or via video conference.
Ross D. Vangalis, President