According to recent Census data, the purchasing power of Hispanics will surpass $1.4 trillion by 2013. Furthermore, according to Mintel, Hispanics spend a greater share of their total house income on the food and beverage category – 16% vs. 13.4% for non-Hispanics.

Did you know:

  • Latino Facebook users grew 167% from April 2010-April 2011. General market grew only 21% *
  • 54% of Latinos regularly use Facebook (vs. 43% General Market) ++
  • 63% of Latin women who regularly access social networks do so in order to look for recommendations on products and services before making their purchase decision
    • Of those women, a staggering 70% say there is a higher chance of purchasing a product when it is recommended +++
    • 87% of Latina women access Facebook on a weekly basis. Of those, nearly 25% have made a purchase based on comments or recommendations +++
    • 50.6% of Latino Facebook users prefer English
    • 12% of Hispanic adults access social networks from their mobile phones+
    • 59% of US Latinas trust brand/product comments on social networks more than traditional ads (Sophia Mind Survey, 2010)

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