As President of Queue, I am thrilled to announce the launch of our new site,
in-queue.com. It signifies our investment in changes to our methodology, leadership, service and growth over the past 3 years. We encourage you to visit the site, and hope that you see the changes we’ve addressed to meet the new demands of marketers this year, and beyond.
With Change Comes New Challenges.
In serving Fortune 500 and Mid-Cap clients for over a decade, we’ve seen sweeping changes in consumer markets, a new focus on retail channels and the development of new media technologies. These transformations have caused new challenges such as:
- Finding new growth strategies within emerging markets.
- Creating successful brand launches or brand refreshes within heavily segmented or declining categories.
- Redefining the path to purchase in order to engage the right target, at the right time and the right place.
- Optimizing new media and traditional marketing tactics seamlessly to grow audience share.
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On June 24th of 2010, National Beef® was awarded the American Marketing Association’s 2010 BrandSmart Award of Distinction in business-to-business marketing for the National Beef Certified Blue Leather, B2B, integrated marketing campaign. The team received accolades for their integrated marketing strategy, targeted program and creative excellence.
Ross D. Vangalis, President of Queue Marketing Communications Group, Inc. stated, “National Beef has sustained an enduring leadership position in the fresh beef industry. The AMA’s recognition of the Certified Blue Leather Campaign signifies their successful vertical business growth and entry into the raw leathers marketplace. It’s an outstanding achievement for our client and we were proud to be a part of it.”
Mr. Vangalis shared aspects of the campaign that were an integral part of its success,“The insights we gained as a team, were a vital component to this successful campaign. Through category, target and competitive assessments of the blue leathers industry, and interviews with thought leaders, we saw the opportunity to establish National Beef as an emerging leader within the international blue leathers marketplace. Our focus was to build a strong competitive positioning that differentiated National Beef blue leather offerings, and created a truly unique selling proposition for the buyers.”
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