Mrs. Fields
Taking an aging brand and adapting it to modern consumers’ needs.

Queue gave Mrs. Fields the brand makeover she so deserved, realigning her premium image and refreshing the brand. Deploying our Queue BrandNue process, we repositioned the brand to reflect its indulgent, oven-fresh heritage.

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Mrs. Fields Cookies
Mrs. Fields Cookies
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Contact info:
820 West Jackson, Suite 350
Chicago, IL 60607

p 312.564.6000
f  312.564.6007
e info@in-queue.com
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